Fa’ la cosa giusta! is the national fair of conscious consumption and sustainable lifestyles in Italy. An event promoted and organised by Terre di Mezzo, being held in Milan, every March, since 2004. Forthcoming in 2019 the XVI edition.

Recent years have been marked by an increasing consumers’ awareness about their role in making “green choices” to guarantee a sustainable growth of the planet. In Italy as well as worldwide, the quest for products and services that combine quality and innovation with respect for people and the environment is gaining more and more attention. Since its launch in 2004, Fa’ la cosa giusta! has aimed at matching demand and supply, and today it is widely recognised as the national benchmark for conscious consumption and sustainable lifestyles.

 


MORE THAN AN EXHIBITION

Besides the over 700 stands hosted by the different thematic sections, Fa’ la cosa giusta! is a 3-day multifaceted event:

  • a calendar of conferences, lectures, round tables,
    seminars;
  •  practical activities and workshops;
  •  art and photo exhibitions;
  • entertainment;
  • food and conviviality.


EXCLUSIVE FEATURES

  • Volunteer programme
  • School programme
  • “Family friendly” certificated event
  • Zero impact
  • Socially responsible financial and insurance services

Organised by:

TERRE DI MEZZO EVENTI
It is the project planning & implementing department of Terre di Mezzo publisher. Established in 1994 as a street paper, Terre di mezzo has become one of the main independent publishers in Italy, releasing 40 new titles per year. Besides Fa’ la cosa giusta!, Terre di mezzo Eventi promoted other 3 yearly appointments of national relevance: So Critical So Fashion (within the Milano Fashion Week); Kuminda – Festival del diritto al cibo (3-day event on biodiversity and food sovereignty); la Scuola delle Buone Pratiche (a school for the exchange of good “green” practices among municipalities and the public
administration).

INSIEME NELLE TERRE DI MEZZO onlus
The charity volunteer association Insieme nelle Terre di Mezzo onlus was born in Milan in 2003 with the aim of raising public awareness on issues such as immigration, poverty, diversity and the promotion of sustainable lifestyles. It promotes the Sleep Out Night, to celebrate the October 17 UN Day of fight against poverty (ONU), come to its 11th edition. In 2010, Insieme nelle Terre di mezzo launched the project La Grande Fabbrica delle Parole – Laboratory of creative writing for children, the first experience of this kind in Italy, with free access to any primary and secondary school classes.

 

 



PRESS COVERAGE – Fa’ la cosa giusta! 2018

Photogallery – Fa’ la cosa giusta! 2018

 


RESPONSIBLE TOURISM Italian acronym TC
Environmental preservation, cultural heritage, international cooperation, slow routes, accessible destinations for disabled people, green opportunities for school trips.
GREEN LIVING Italian acronym AG
Design and building solutions for the sustainability and user friendliness; renewable energies; co-housing; recycling and reusing. Detergents and furniture environmentally friendly, or from the fair trade. Energy saving activities.
AREA VEGAN Italian acronym VE
Clothes, accessories and cosmetics cruelty free, vegan food and organizations for animal protection
NATURAL AND ORGANIC COSMETIC Italian acronym CN
Beauty, health and the environment: from makeup to personal hygiene, the sustainable choices for all family members.
SUSTAINABLE AND ETHICAL FASHION Italian acronym CF
A showcase of young and independent brands, environmentally safe and with high standards of quality. Clothing,  accessories and raw materials to create clothes.
STREET FOOD Italian acronym SF
Italian biological and Km0 street food
KIDS PLANET Italian acronym PI
Green products and services, natural clothes, games and personal care, from birth to childhood.
FOOD – Italian acronym MP
Biological and biodynamic products; food sovereignty and nutrition policies; preservation of biodiversity; environmental impact of packaging and waste.
PEACE AND PARTICIPATION Italian acronym PP
NGOs and charities, local institutions and trade unions, consumer associations, voluntary association, trade unions.
SUSTAINABILITY SERVICES Italian acronym SE
Solidal insurances, ethical investments, corporate responsibility, circular economy
MOBILITA’ SOSTENIBILE Italian acronym MS
All the provisions and products for minimising the economic and environmental costs of urban mobility: car pooling, bike sharing, hybrid vehicles.