Recent years have been marked by an increasing consumers’ awareness about their role in making “green choices” to guarantee a sustainable growth of the planet. In Italy as well as worldwide, the quest for products and services that combine quality and innovation with respect for people and the environment is gaining more and more attention. Since its launch in 2004, Fa’ la cosa giusta! has aimed at matching demand and supply, and today it is widely recognised as the national benchmark for conscious consumption and sustainable lifestyles.
MORE THAN AN EXHIBITION
Besides the over 700 stands hosted by the different thematic sections, Fa’ la cosa giusta! is a 3-day multifaceted event:
– a calendar of conferences, lectures, round tables, seminars;
– practical activities and workshops;
– art and photo exhibitions;
– food and conviviality.
– Volunteer programme
– School programme
– “Family friendly” certificated event
– Zero impact
– Socially responsible financial and insurance services
TERRE DI MEZZO EVENTI
It is the project planning & implementing department of Terre di Mezzo publisher. Established in 1994 as a street paper, Terre di mezzo has become one of the main independent publishers in Italy, releasing 40 new titles per year. Besides Fa’ la cosa giusta!, Terre di mezzo Eventi promotes other 3 yearly appointments of national relevance: So Critical So Fashion (within the Milano Fashion Week); Kuminda – Festival del diritto al cibo (3-day event on biodiversity and food sovereignty); la Scuola delle Buone Pratiche (a school for the exchange of good “green” practices among municipalities and the public administration).
INSIEME NELLE TERRE DI MEZZO onlus
The charity volunteer association Insieme nelle Terre di Mezzo onlus was born in Milan in 2003 with the aim of raising public awareness on issues such as immigration, poverty, diversity and the promotion of sustainable lifestyles. It promotes the Sleep Out Night, to celebrate the October 17 UN Day of fight against poverty (ONU), come to its 11th edition. In 2010, Insieme nelle Terre di mezzo launched the project La Grande Fabbrica delle Parole – Laboratory of creative writing for children, the first experience of this kind in Italy, with free access to any primary and secondary school classes.
The 12th edition of Fa’ la cosa giusta! held in Milan, 13-15 March 2015, was one of the most participated since 2004, with 75.000 registered visitors.
280 appointments were offered in the Cultural Programme of the Fair.
Among the most appreciated ones: “Dark on the road”, an experience of food catering in total blindness (over 1.000 people in the 3 days).
On Sunday afternoon, 180 participants attended the presentation of “Santiago per tutti” the very first guide to Santiago pilgrimage through routes accessible forall (people with disabilities, elderly…), written by P. Scidurlo (www.freewheelsonlus.com) and published by Terre di mezzo Editore.
Booked-up at all times over the three days, the Theatre’s Square (“Piazza dei teatri”). On Sunday evening, the engaging concert by the multicultural Orchestra di Via Padova has ideally been the closing act of the event.
A few more numbers to confirm the positive results of this 12th edition: 650 credited journalists, 3.500 school students from kindergarten to secondary grade, 360 volunteers.
The forthcoming 14th national edition of Fa’ la cosa giusta! will be held in Milan, 10-12 March 2017, Fieramilanocity.
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MOBILITA’ SOSTENIBILE Italian acronym MS
|All the provisions and products for minimising the economic and environmental costs of urban mobility: car pooling, bike sharing, hybrid vehicles.|
|GREEN LIVING Italian acronym AG|
|Design and building solutions for the sustainability and user friendliness; renewable energies; co-housing; recycling and reusing. Detergents and furniture environmentally friendly, or from the fair trade. Energy saving activities.|
|FAIR TRADE Italian acronym CE|
|Cooperatives, associations, import centres and shops.|
NATURAL AND ORGANIC COSMETIC Italian acronym CN
|Beauty, health and the environment: from makeup to personal hygiene, the sustainable choices for all family members.|
SUSTAINABLE AND ETHICAL FASHION Italian acronym CF
|A showcase of young and independent brands, environmentally safe and with high standards of quality. Clothing, accessories and raw materials to create clothes.|
PUBLISHING AND CULTURAL PRODUCTS Italian acronym ED
|Communication, culture and information; online resources, newspapers, publishers, companies involved in production and distribution of cultural products.|
KIDS PLANET Italian acronym PI
|Green products and services, natural clothes, games and personal care, from birth to childhood.|
|FOOD – Italian acronym MP|
|Biological and biodynamic products; food sovereignty and nutrition policies; preservation of biodiversity; environmental impact of packaging and waste.|
PEACE AND PARTICIPATION Italian acronym PP
|NGOs and charities, local institutions and trade unions, consumer associations, voluntary association, trade unions.|
SUSTAINABILITY SERVICES Italian acronym SE
|Solidal insurances, ethical investments, corporate responsibility.|
|RESPONSIBLE TOURISM Italian acronym TC
|Environmental preservation, cultural heritage, international cooperation, slow routes, accessible destinations for disabled people, green opportunities for school trips.|